What does proactive, dedicated lead-by-example environmentalism look like? Yvon Chouinard. Founder & owner at clothing brand – Patagonia. Chouinard uses his company as a tool to affect positive environmental and humanitarian change on a global scale, long before it was a hip PR tool.

Here’s how you too can share responsibility in shifting the worlds second most environmentally unfriendly industry.

The world is its own magic. - Shunryu Suzuki
Do what you can, with what you have, where you are. Theodore Roosevelt